Email Marketing

Our job doesn’t finish when your email marketing hits their inboxes Email marketing is about building relationships, not simply avoiding spam filters. We know because it’s our award-winning process that makes what we do so engaging. We manage the email marketing for an impressive portfolio of clients, combining intelligent strategy and detailed reporting with brilliant creativity and solid build.Some of the techniques we employ to do this include hosting email strategy workshops, conducting TouchPoint analysis and providing eCRM roadmapping, live tracking, reporting and analysis. All are designed to increase relevance and help us refine and continually improve effectiveness.
Every email should be part of an integrated approach, linking with your social media platforms to improve recall and build loyalty. Our designers create stunning emails that are on-brand, engage your audience and meet deliverability and best practice guidelines. We also embrace mobile technology and the challenges it brings to email marketing. With open rates growing exponentially on mobile, we boost conversion of our campaigns by improving mobile email readability and usability. Our responsive email design and build templates are optimised for different screen sizes.Talking of templates, we can design, build and supply email templates for you to use with your in-house CMS or broadcasting software. Alternatively, we can provide you with the software or manage bespoke campaigns for you using our in-house broadcast and reporting facilities.